History

Tradition looks to the future

Inspired by a cocktail mixer, the entrepreneur, pioneer and inventor Traugott Oertli developed his first household blender in 1943: the TURMIX original.
A quality Swiss brand was born.

Company founder Traugott Oertli was inspired by the idea of simplifying life in the kitchen. Following the ingenious invention of his TURMIX original, he developed stirrers, fruit centrifuges, deep fryers, infrared grills and many other innovative kitchen and household appliances. Over the course of the decades, TURMIX grew to epitomise high-quality kitchen aids of all kinds. The first espresso machines in Switzerland came from TURMIX, as did the first Nespresso machine, which marked the beginning of a new era of sophisticated coffee enjoyment. The spirit of company founder Traugott Oertli lives on in the TURMIX brand, which continues to stand for durability, reliability and practical benefits. In short, for first-class Swiss quality.

In the TURMIX building in Küsnacht, which was first moved into in 1952, all operations were combined under one roof, from company management, to production, through to sales and export. The bright and well-laid-out rooms provided pleasant working conditions for the staff, of whom there were around 80 at the time.

When in Rome, advertise as the Romans do: business was also drummed up for TURMIX in Italy, in a manner typical of that country. A colourfully decorated advertising vehicle invited housewives to enjoy free samples from the original Swiss TURMIX juice centrifuge. Buon appetito!

The TURMIX products were soon exported to all european countries, to the USA and to south america. Product demontrations in hotels and home economics schools, as well as at trade fairs and exhibitions, were the main advertising channels. Here, for instance, is the eyecatcher from the 1952 TURMIX Exhibition in Buenos Aires.

TURMIX’S HIGHLy RELIABLE MIXERS FOUnD CUSTOMERS nOT OnLy In THE KITCHEn. InDUSTRy ALSO EXPRESSED EnTHUSIASM. In LABORATORIES, PHARMACIES, CHEMISTS, HOSPITALS, DyE WORKS, PRInTERS, PAPER FACTORIES AnD SO On, ALL KInDS OF InGREDIEnTS AnD FORMULAE WERE MIXED, EMULSIFIED, HOMOGEnISED, LIQUIDISED AnD PULVERISED.

Not long after introduction in the year 1974, TURMIX was the undisputed market leader in espresso machines. This is hardly surprising, as this 1983 model also crowned every coffee with an ardently loved froth.

Milestones of a success story

1933	In Zurich, Traugott Oertli founds the company Techag AG, which would later become TURMIX AG. (The name TURMIX is derived from the words “turn” and “mix”.)
1943	The company founder invents the “TURMIX Original” kitchen mixer.
1947	The innovative TURMIX sickle cutter is patent-protected in many countries.
1948	Techag AG launches a new kind of fruit centrifuge.
1956	The founder company Techag AG becomes TURMIX AG.
c. 1970 TURMIX launches the TURMIX
	Combi hand mixer, which becomes prevalent worldwide.
1974	With the TX 10 espresso machine, TURMIX introduces a new coffee culture.
1986	TURMIX brings the first Nespresso machine onto the market.
1990	TURMIX AG is integrated into the internationally oriented corporate group DKB Diethelm Keller Brands.
2012	TURMIX surprises the market with a new product line made in Switzerland.

In 1943, Traugott Oertli develops the first mixer for the kitchen, names it TURMIX and gets the brand trade- marked worldwide.

THE WORK-SAVInG AnD TIME-SAVInG KITCHEn AIDS nOT OnLy RELIEVED WOMEn OF THE BURDEn OF LABORIOUS MAnUAL WORK, BUT ALSO OPEnED UP COMPLETELy nEW POSSIBILITIES FOR FOOD PREPARATIOn. nEW IDEAS AnD RECIPES TOOK SWITZERLAnD By STORM.

In 1986, TURMIX develops its first espresso machine for the Nespresso capsules from Nestlé.